Sotheby’s new headquarters in Marcel Breuer’s landmark Madison Avenue building has been featured in Architectural Digest, which explores the transformation of the historic structure and the forthcoming restaurant Marcel by Roman and Williams.
Within the article, Architectural Digest notes that artworks and objects throughout the space are displayed in glass vitrines engineered by Goppion. The mention appears alongside the broader architectural and material narrative of the project, situating the display systems within a carefully calibrated dialogue between art, architecture, and use.
In 2025, Goppion was commissioned to contribute to the transformation of the Breuer building on Madison Avenue, now Sotheby’s new global headquarters. Our involvement spans two distinct projects within the building, each developed with a different architectural team and responding to very different spatial and functional requirements.
For Sotheby’s gallery and retail spaces, Goppion worked with Pritzker Prize–winning architects Herzog & de Meuron, engineering custom display systems integrated into the renewed architectural fabric of the Breuer building.
At the same time, Goppion has been working on a second, parallel project within the building: a new fine dining restaurant phased to open in the spring of 2026, as featured in this Architectual Digest article. Our collaboration here with architecture and design studio Roman & Williams integrates art and hospitality.
The Sotheby’s project is a good example of Goppion working to some of our core strengths. Among these are providing high-quality display solutions that integrate seamlessly as part of the sympathetic renewal and repurposing of heritage buildings. The Breuer building’s museum-quality legacy space is a perfect example of this. It also demonstrates how heritage, hospitality and retail – when reimagined and integrated with care and respect – can create highly rewarding, unique visitor experiences.
Read the full article below.
Gallery
Share
