Museums have always been at the center of Bruno’s professional and personal life, and his focus is on the management of projects in the US and European markets, as well as the museum navigation system Hyperobject, designed in collaboration with the British Museum. He is also active in the development of new conservation technologies in collaboration with the AIC in the US, ranging from filtration systems to digital configurators such as Hypermaterial. Before joining the family business, he undertook internships at the Neue Sammlung in Munich, the Museum of Anthropology in Vancouver, the Cartier Collection in Paris and the Haus der Bayerischen Geschichte in Augsburg.
Bruno founded—and now directs—"Joint Arts", a non profit cultural association in Milan which organises exhibitions, art installations and management services for archives and collections. He has a Bachelor’s degree in History and Geography from Ludwig-Maximilians-Universität in Munich and a Master's degree in Culture and Arts Management from Alma Mater Studiorum Università di Bologna. His dissertations for both degrees were on the role of museums in politics, the economy and cultural identity.